Chase Sapphire presents A Divorce, Act I
So, let me get this straight. This dude wants to go on an amazing vacation with his wife. It looks like he's got a romantic getaway in mind. He's got all these plans. He wants to go somewhere exotic. They'll have a great time. And he's going to use their credit card reward points to take care of everything. What a guy.
Sounds perfect ... if his wife didn't already use of all those points on a dress. For herself. All of those points. One single dress. It cost as much as a vacation. And she didn't even talk to her husband about the purchase.
This prompts possibly the least realistic reaction in the history of advertising, which is saying something. The husband simply smiles. And the commercial ends.
Now, I know, she looks like she's out of his league. And if that's the case, he might be willing to give in on just about anything. But remember, this is television. From where I'm sitting (in a chair), almost every guy on television is with a woman who's out of his league. Example: Every CBS sitcom. So that means nothing.
I asked my wife what she would do, if I chose to buy myself one item, instead of spending that same money (or those same credit card points) on an unforgettable vacation with her. I said, "You probably wouldn't talk to me for a week."
She said, "More like a month." And she wasn't kidding.
October 28th, 2009 - 02:52
It wasn’t even a nice dress either. Looks like it’s made out of drapes.
October 28th, 2009 - 17:09
Yeah, what color was the dress even? I’m so unsold on this Chase thing. What we don’t see is after that cheesy smile it ends with, he responds with “you gotta be kidding me right”
her: “no honey, isn’t it lovely?”
Man: “I’ve been saving those *BOOP*ing points for like 7 years and you just, on a whim, decide to go shopping and buy an evening gown. You don’t even have any friends or a job! What event would you POSSIBLY be preparing to wear that at?!”
Her: “You’re being really selfish right now!
Man: “ME!!? I’m being selfish??! I wanted to go to Tahiti for a week and relax in the sun with my lovely wife. Hopefully that dress can represent you in court and shield you from the elements because we’re done! I want you out by sundown!”
Folks…now THAT is a commercial
November 4th, 2009 - 18:55
Dana gets FIRED UP about this commercial every time it comes on. You are not alone.
November 4th, 2009 - 19:04
I’m so glad you wrote this. This commercial makes me angrier than it the Dos Equix “Most Interesting Man” commericials make Nick.
Possible column idea (if you haven’t already done it): Most unrealistic sitcom husband & wife. I think Doug and Keri from “King of Queens” is number one on my list with Marge and Homer in a close second.